Why Profitable Companies are failing

Profitable companies have the same chance of going out of business because of cash flow problems as companies that don’t make money. Your cash flow might soon be impacted if your expenses are high or you are investing your revenues back into your business.

To be clear, cash flow does not equate to profits. For a small corporation that needs to make investments in assets in order to grow, the situation where profit and cash flow are at odds is very typical. The reasons are always seen on the balance sheet.

The ability of a business to pay its bills is measured by cash flow. The cash received less the cash disbursed throughout the time period equals the cash balance. This is where managing cash flow can get challenging. Based on a U.S. Bank study, poor cash management accounts for 82 percent of business failures. Small business owners and CEOs often have to make choices that will have a long-term negative impact on their company’s cash flow.

What Cash flow problems are caused by business decisions

Many companies are struggling with cash flow because they don’t meet their target margins and are unaware.  A company is in trouble when it does not have the necessary profits, its customers pay in 30 days, and payroll is due today. A working capital requirement is what is meant by this. Before receiving the final payment, the business must pay its payroll, and so working capital is required. 

1. Poor Pricing Strategy. The most common source of cash flow problems is poor pricing. The key to maximizing cash flow is to price your products and services profitably.
   
   Understanding your figures is the first step in pricing. When analyzing prices, your profit margin is a crucial measure to be aware of. Your company’s profit margin will show you how much it profits from the revenue it generates. If your profit margin is poor, either your costs or your price are out of line, or both.
   
   You’ll always struggle with cash flow problems if you don’t have a strong and consistent profit margin. You can gain insight into your pricing and cost data and determine whether anything needs to change to help improve your company’s cash flow by reviewing your profit margin and monitoring it over time.
   
   
2. Hiring and Letting go.
   
   1. Employees: While both hiring and firing are challenging, they are vital steps that promote profitability. The second most crucial cash flow decision is who you recruit or fire. You need employees who will fit into the culture and are passionate about contributing to the growth of your company. If this isn’t currently happening, you’ll have to follow the proper procedures to fire workers who aren’t a good match for the business and are cancer to the culture. People who are unhappy at work will definitely have a detrimental impact on your company’s long-term development.
      
   2. Clients/Customers: Before bringing on any new staff, identify which clients should be dismissed in order to increase revenue and profitability by bringing in clients with higher profit margins in their place. You will harm your business if you hold onto low-margin clients out of concern for your cash flow or because you can’t find a client with higher margins to take their place. Don’t be afraid to let go of low-margin clients – after all, Low Gross is Grief (LGIG). This means that the clients with the lowest profit margins can cause the company the most trouble and eat up its staff members’ valuable time. You’ll have a happier crew and a more successful company if you get rid of those customers.
      
3. When and where money is spent. Knowing where the business spends its money is a major one. Maslow’s Hierarchy of Needs comes into play if there are cash flow issues, and you will naturally fall back on what is stable and safe for you as a business owner. 80% of businesses that fail do so due to poor cash flow and as a result, owners are choosing not to invest because they are afraid to spend money.
   

Businesses shouldn’t let short-term financial issues keep them from making wise long-term choices.

A business would not be able to seize opportunities if it is experiencing cash flow issues. Consider the scenario in which you are a supplier and your largest client contacts you about a recent agreement that didn’t work out. They have a sizable supply of widgets and are aware that you use them all year round. They promise a 25% discount if you buy it all at once. That means a lot to you! Because of your lower costs, you have an immediate pricing edge in the marketplace. but not if you lack the money to complete the transaction.

How to Make the Right Decisions

Having best practices and foresight in your pricing, hiring/firing, and spending will help increase cash flow and help your firm prosper regardless of what kind of business it is. With the correct actionable financial intelligence, you can accomplish many of these criteria and evaluate how your firm is doing and where it needs to improve.

Why hire a Virtual CFO

Because cash flow is essential to the operation of a company, using the services of a virtual chief financial officer (CFO) may be beneficial to you in developing a sound plan to keep track of your present cash situation and forecast what your future cash position will be like.

Find out how BashoffCFO can help you. Let’s get started today! or call us at 410-952-6767 for a free consultation.